#Pharma100 : To blast or to last ?

July 2013

On the top of the usual US and TOP5 Europe participants, this new edition of #pharma100 (the third one) brought a number of new names to the conversation, from countries as diverse as Turkey, Spain, India, Egypt, Brazil, Argentina, Venezuela, and was by far the most interesting in terms of discussions and point of views exchanged by both promoters and skeptical of the exercise.

As a reminder, #pharma100 was launched a year ago, on the model of #HIT100. A Wisdom of the Crowd contest to help determining who the main influencers in pharmaceutical social media are. To participate, twitter account holders needed to tweet “I nominate @xxx for #pharma100”. The rules are very simple: participants can vote as much as they want but they are not allowed to vote for themselves, and can only vote once for the same person.

From july 4^th to 14^th 2013, 513 participants casted 2,937 valid ballots. Some real time results were displayed in symplur, but to tally the final votes, we performed a manual count by:

-          Dedupping people who voted more than once for the same person (willingly or not)

-          Taking out any vote for oneself (to limit blatant self promotion)

In a democratic fashion, we decided not to exclude anybody from the list, although some participants (as last time) tried to abuse the system by posting nominations for themselves multiple times.

The results of this edition are presented in the following table, congratulations to the winner, @sertacdoganay, Medical Doctor, Pharma Marketer, Speaker, from Istanbul. It is refreshing to see a winner from Turkey, a country which clearly became very active in terms of pharmaceutical marketing over the last 3-5 years (as well as social media altogether the last couple of months). 

HealthcareSMM made it of the second position, which comforts what was seen last time.

Former # 1s @JohnNosta and @andrewspong made it to the 7^th and 14^th positions respectively and this despite Andrew’s call to “stop using Pharma100” (It seems people still voted for him !).

So, this edition of #pharma100 opened a fascinating debate on the value of such an initiative. We have absolutely no desire to pick a fight with anybody on that particular subject, and it is absolutely undeniable that such contest is perfectible. It would also really be naïve to think that it is just a matter of posting one’s name on twitter to make it the ultimate influencer.

It is great to see new names, new countries and new ideas exposed by this initiative.

To those who genuinely participated to this edition, I want to thank you, as you are contributing to give visibility to influencers who might be less known, less vocal or less visible than the ones who generally occupy the limelight.

To those who made constructive criticism, thank you. We progress by learning from one another: in “Social Media” there is Social, and this edition gave us the whole gamut of what our community socially looks like (for better or for worse).

To those who tried to cheat, sending mutiple RTs and DMs, beware, in “Social Media” there is Media, which is eventually unforgiving for such behaviors, and it is easy to see who did what in the glass door of SM. 

In other words, if you want to last… don’t blast!

Handle	Votes	%Votes	Klout score
@sertacdoganay	88	2.2%	67
@healthcaresmm	62	1.5%	58
@clubfarmacia	52	1.3%	55
@anupsoans	49	1.2%	63
@lionelreichardt	44	1.1%	59
@epilkington	40	1.0%	62
@johnnosta	34	0.8%	71
@anaprietonieto	33	0.8%	54
@cefaumh	30	0.7%	44
@rafaelborras	25	0.6%	57
@pharmaguy	24	0.6%	61
@fxpowers	22	0.5%	55
@martatravieso	19	0.5%	52
@andrewspong	18	0.4%	60
@hgazay	18	0.4%	53
@susanagregoriom	17	0.4%	49
@jdcarballeira	17	0.4%	52
@fdalawyers	16	0.4%	54
@farmatornero	16	0.4%	47
@spitzstrategy	16	0.4%	50
@felidelso	15	0.4%	47
@rafaeliki1969	15	0.4%	51
@elfarma20	14	0.3%	50
@nheken	14	0.3%	61
@salilkallianpur	14	0.3%	59
@pharmaphorum	14	0.3%	61
@berci	13	0.3%	71
@farmajuanaloren	13	0.3%	53
@a5farma	13	0.3%	56
@jherrera006	13	0.3%	50
@thibaudguymard	13	0.3%	58
@sdorfman	13	0.3%	57
@cesarmartinezr1	12	0.3%
@inmariu	12	0.3%
@laboticadetete	12	0.3%
@jaimeacosta_	11	0.3%
@paul_sonnier	11	0.3%
@odimad	11	0.3%
@ninavillasusoco	11	0.3%
@chriscward	10	0.2%
@glengilmore	10	0.2%
@christianetrue	9	0.2%
@nacinovich	9	0.2%
@dinchin1	8	0.2%
@asthma3ways	8	0.2%
@alex__butler	8	0.2%
@johnpugh	8	0.2%
@veronicabotet	8	0.2%
@sefac_aldia	8	0.2%
@mcjm115	8	0.2%
@johncfierce	8	0.2%
@isabelmarinm	7	0.2%
@frm_farma	7	0.2%
@durbaniak	7	0.2%
@oscarpeninoscar	7	0.2%
@rohal	7	0.2%
@whadvocacy	7	0.2%
@ngsayago	7	0.2%
@pilarbarralm	7	0.2%
@andybiotech	6	0.1%
@apothecurry	6	0.1%
@erictopol	6	0.1%
@alecgaffney	6	0.1%
@jegarfor	6	0.1%
@wendyblackburn	6	0.1%
@teresamartingim	6	0.1%
@mikemarett	6	0.1%
@steve_l	6	0.1%
@pmolmos	6	0.1%
@matthewherper	6	0.1%
@vikasdandekar	6	0.1%
@elfarmajoven	5	0.1%
@dshaywitz	5	0.1%
@eyeonfda	5	0.1%
@farmaciabarbera	5	0.1%
@farmacarlos	5	0.1%
@eugene_lee	5	0.1%
@fjavierguerrero	5	0.1%
@farmaenfurecida	5	0.1%
@boehringer	5	0.1%
@drpenzesjanos	5	0.1%
@alcompaire	5	0.1%
@farmavalverde	5	0.1%
@acreviriego	5	0.1%
@mayramejiams	5	0.1%
@rafa_castillo73	5	0.1%
@tricosur1	5	0.1%
@reyesmenarguezc	5	0.1%
@pharmaguapa	5	0.1%
@sisacampo	5	0.1%
@ryanmfierce	5	0.1%
@lifescivc	5	0.1%
@maverickny	5	0.1%
@shwen	5	0.1%
@josetes	5	0.1%
@pallarsibruce	5	0.1%
@bootstrapped	5	0.1%
@higiacomunidad	5	0.1%
@factamfarmacia	5	0.1%
@factam_ss	5	0.1%